Founded by Shari Taylor in 2024, Sincerely, Shari is a reimagined small business that brings a fresh, eco-friendly approach to creative paper goods. Shari’s entrepreneurial journey began back in 2013 with Unique Words, a highly successful and award-winning venture she ran alongside university studies. After a successful run, Shari transitioned into her professional career, but her passion for creativity never wavered.

In 2024, inspired by her love for the vibrant flowers in her garden, in Herne Bay, Kent, Shari decided to return to her roots and rebrand. Drawing from her lifelong love for art, she started painting her favourite flowers, creating designs that evoke the beauty of nature. The business focuses on creating eco-conscious products, and Shari has taken great care to ensure that everything produced at Sincerely, Shari is as sustainable as possible, from the materials used to the processes involved.

What began with seeded cards—designed to be planted and grow into beautiful flowers—quickly expanded into a full product line, including gift tags, cards, gift wrap, and wedding suites. With 2024 marking a year of growth and success, Sincerely, Shari is expanding further in 2025, thanks to the overwhelming response to glittered Christmas cards.

Shari’s vision for Sincerely, Shari is not just about products—it’s about connecting with nature and creating something meaningful that brings joy to others. As the business continues to flourish, Shari looks forward to launching new products and expanding her presence through in-person craft markets, building a community of people who appreciate creativity, beauty, and sustainability.

Sincerely, Shari isn’t just a business—it’s a passion project that gives back to the environment and creates art that blossoms in every way.